Redthread are named Eyes Down Charity of the Year 2020
We are excited to announce that our 2020 Charity of the Year is Redthread.
Readthread is a dynamic youth work charity whose vision is a society in which all young people are healthy, safe and happy. Their mission is to empower young people to thrive as they navigate the challenging transition to adulthood by integrating trauma-informed youth work into the health sector.
Redthread's programmes, developed over the last 15 years, aim to use health services as ‘teachable moments’: opportunities for engagement with young people aged 11-25 who may be facing difficulties or not know where to turn. Each of our programmes tackles risky, health-harming behaviours, particularly violence and offending, by supporting young people’s holistic health and wellbeing.
“A huge thank you to everyone at Eyes Down for choosing Redthread as their 2020 Charity of the Year partner. As we grow, it is becoming increasingly important that our digital presence supports our mission to ensure all young people are healthy, safe and happy. Eyes Down are exactly the sort of partner Redthread is looking for – they are highly skilled, ambitious and committed to making a positive difference. We are really looking forward to working with the team over the next 12 months and are excited about the future ahead!”
Anna McLoughlin, Fundraising Officer, Redthread.
About the Eyes Down Charity of the Year award
The Eyes Down Charity of the Year award provides the winning charity with a host of digital marketing benefits. These include a free of charge UX workshop, two free consultation days, a 20% reduction in our fees for 12 months and additional support via our newsletter and social media channels.
The award is open to small and medium sized charities and the winner is chosen based on the positive impact we feel we can make for the charity over the next 12 months.
"We are thrilled to be working with Redthread and to further their work with young people. We felt that their combined approach of treating and preventing youth violence plays an important role in supporting the health services and contributing to a safer, happier society. Our team were unanimous in choosing Redthread as our 2020 Charity Of The Year.”
Stuart Palmer, Founder, Eyes Down Digital
Our work with Redthread
We are thrilled to be working with Redthread over the next year and our plans include:
- A User Experience (UX) workshop to examine their target audiences, content, key user journeys, signposting and social media integration.
- A review of their information architecture to ensure it delivers for their key audiences.
- A UX treatment of their website to simplify user journeys.
- Development of a roadmap for digital services in coming years.
- Establishing success metrics which can be user to measure the performance of the website.
Apply to become our 2021 Charity Of The Year
We will be welcoming applications for the 2021 Charity Of The Year from September 2020. To be notified when applications are open, please sign up to our newsletter.
Topic: Charity of the year