10 Twitter tips to help get you noticed and save time
Twitter sees 500 million Tweets per day, so in order to get heard and have your 140 characters noticed here are a few specific recommendations.
This article introduces some of the lesser known tips and tools that Twitter power users use to raise their profile and streamline their social media activity.
1. Include keywords and links
The real-time nature of Twitter and the indexing power of Google can work together really well for organisations using keywords in their tweets. Tweets are almost immediately indexed by Google so by adding relevant keywords, your organisation could find itself ranking highly on a relevant topic – at least for a short time.
To improve the chances of your Twitter profile being ranked over the long-term, ensure you add keywords to your bio too.
Try to incorporate hyperlinks to external content where possible (e.g. by sharing your blog posts). According to online ad tools provider Wordstream, tweets which include links are 86% more likely to be retweeted.
2. Get handy with #Hashtags
Regular Twitter users will know that Twitter has its own method of linking keywords by using the hashtag (#) key. Any keyword can be turned into a hashtag simply by including this symbol in front of it (without spaces).
To discover popular hashtags for both short-term and long-term visibility, the RiteTag tool from RiteKit is very useful. By typing a chosen hashtag into the search bar (e.g. #nursery), you will receive an instant list of suggested hashtags to link with it (e.g. #jobs, #parenting, etc.) along with ones to avoid.
3. Curating with Twitter lists
Over time you will probably come across people and organisations whose tweets you regularly share – either because they provide useful information for parents or colleagues or simply because they fit in with your brand identity.
Twitter Lists allows you to collect all of these sources in one place and you can create multiple lists for different purposes. For example, you could group all of your competitors into one list to keep an eye on what they are talking about. Lists can be public or private so make sure you select the appropriate option.
4. Know your influencers
Getting your organisation on the radar of an industry influencer can supercharge your social media presence. Influencers are those Twitter users recognised for having a large number of followers and an active social media presence.
Twitter Analytics (found under your account icon), will highlight who your 'Top Followers' are and this will often be an industry influencer.
Make sure your Twitter account is prominent everywhere (website, blog, directories, press features, etc.) to make it easy for influencers to follow you.
Twitter Hours (see below) are another great way to get linked with influencers in your local area or industry.
5. Schedule your Tweets
Combining analytics with scheduling can massively boost your social media efficiency. Analytics enables you to work out when your followers are logged in to Twitter so that you can send your tweets to go out at that time.
There are several tools that can specifically help with this, Tweriod being one of the most widely used.
However, most of the popular social media management platforms (e.g. Buffer, Hootsuite, Smarter Queue and Sprout Social) include the ability to schedule Tweets for maximum impact. The ones mentioned above are either free or offer free trials but there are many more out there.
6. Twitter hours
Twitter Hours are Twitter-specific online networking events which can be found either through directories or simply by searching Twitter using the word 'hour' along with the town, city, region or industry of interest.
By visiting the profile page of the Twitter Hour organiser (e.g. @London_Hour) you can find the day and time in which the event takes place along with the hashtag you need to use (e.g. #LondonHour) during the event.
Simply log in to Twitter during that hour (it's good etiquette to actually be online at the time) and post some Tweets about your organisation using the relevant hashtag. You are of course expected to retweet other people's posts to your followers.
7. Embrace images and videos
Tweets which include images or videos are far more likely to be retweeted than those containing words alone. You can now attach multiple images to a Tweet and tag up to 10 people using the 'Who's in this Photo?' button.
None of this activity counts towards your 140 character limit so it is wise to make full use of this facility to boost your impact.
8. Optimise your profile
The more of your profile you can complete, the more tailored your Twitter experience will be and the more likely you are to attract engagement.
Including keywords and important information (e.g. opening hours) in your biography will both improve your search ranking and provide 'at a glance' info for parents and other visitors.
Selecting the appropriate geographical location for your organisation will help people to find you online while colourful, friendly photography in your profile picture and background will portray an inviting and exciting environment.
9. Talk about yourself – but not too much
Striking a balance between self-promotion and social engagement can be tricky but Twitter Analytics can help you to gauge which posts are attracting attention and which are not working.
10. Quality over quantity
Finally, despite their brevity, remember that each Tweet has the power to connect with another parent, jobseeker or funder.
Every tree was once a seed and your next Tweet could change the course of your business. So don't be tempted to Tweet just for the sake of it!
The above tips should give you a head start over more casual Twitter users but if you are hungry for more insights into this amazing social media platform – or some hands-on help with your social media management, Eyes Down are ready for your call.
Topic: Social media