Blog - Copywriting

Meta tags for SEO: a quick reference guideMeta tags for SEO: a quick reference guide

In the search engine optimisation (SEO) field, plenty of column inches have been dedicated to debating meta tags. Used appropriately, certain meta tags can boost your click-through-rate and drive up conversions. ... read more

The meta title element: info, uses and best practiceThe meta title element: info, uses and best practice

The title element (aka title tag) is one of several document head elements specified in an HTML web page. This article describes how to write a title element into HTML code and explains how this is then used by web browsers, search engine robots and web v ... read more

10 ways to liven up your email campaigns10 ways to liven up your email campaigns

Despite research showing that email marketing can be effective, many organisations fail to reap the benefits. Yet, injecting a fresh spin on campaigns can bring renewed vigour and improved results. ... read more

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