Mobile-first indexing: 6 key questions answered
Since 2016, Google have been preparing for the transition to 'mobile-first indexing.' In this article we answer 6 key questions about the change. ... read more
SEO: An overview for web editors
Search Engine Optimisation (SEO) is an integral part of writing web content but it can be difficult to sort out the useful advice from the outdated and downright misleading information out there. ... read more
Meta tags for SEO: a quick reference guide
In the search engine optimisation (SEO) field, plenty of column inches have been dedicated to debating meta tags. Used appropriately, certain meta tags can boost your click-through-rate and drive up conversions. ... read more
The meta description tag: a top tool for driving traffic your way
This article explains how to format a meta description tag, why this tag is important for SEO and a best practice guide for its usage. ... read more
The meta title element: info, uses and best practice
The title element (aka title tag) is one of several document head elements specified in an HTML web page. This article describes how to write a title element into HTML code and explains how this is then used by web browsers, search engine robots and web v ... read more
How to re-launch your website without affecting SEO?
While a website relaunch is a great opportunity to improve your information architecture and on-site SEO, it is vital that you have a detailed SEO plan to support the relaunch. ... read more
5 key SEO mistakes to avoid
Effective SEO is one of the keys to staying on the right side of Google. However, SEO can be a minefield for the uninitiated. ... read more
7 simple steps to optimise your WordPress website
As many readers will know, one of the reasons websites built on WordPress are so popular is that they are generally search engine-friendly. What is less widely recognised is that by tweaking some of the WordPress default settings, a WordPress website can ... read more
Search engine optimisation (SEO) for nurseries
When parents, funders and potential staff members are searching online for nurseries in your town or city you want to be doing everything possible to be visible. This article will help you to achieve that. ... read more
Google allows URL submission directly from search
In a neat new piece of functionality, search giant Google now allow you to submit new URLs through a form in the search results. ... read more
Crafting titles and meta descriptions that generate clicks
Meta titles and descriptions are short pieces of text that sit in meta tags at the top of a website's templates. Though they don't appear on the age itself, their importance should not be underestimated. ... read more
Mobilegeddon: Lessons Learned Two Months On
Google's algorithm update dubbed 'Mobilegeddon' was predicted to bring ruin to organisations whose sites are not mobile-optimised. ... read more
Blogging - why you cannot afford to ignore it
Blogging is one of the most important aspects of any inbound marketing strategy as well as being an attractive compliment to your website. But it takes time and not all of our clients can see the ROI case for blogging. ... read more
Choosing the right keywords and keyphrases for your website
The focus of any SEO campaign is usually a set of keywords. Follow our tips to ensure you're targeting achievable and lucrative keywords and key phrases. ... read more