Blog - Search engine optimisation (SEO)

SEO: An overview for web editorsSEO: An overview for web editors

Search Engine Optimisation (SEO) is an integral part of writing web content but it can be difficult to sort out the useful advice from the outdated and downright misleading information out there. ... read more

Meta tags for SEO: a quick reference guideMeta tags for SEO: a quick reference guide

In the search engine optimisation (SEO) field, plenty of column inches have been dedicated to debating meta tags. Used appropriately, certain meta tags can boost your click-through-rate and drive up conversions. ... read more

The meta title element: info, uses and best practiceThe meta title element: info, uses and best practice

The title element (aka title tag) is one of several document head elements specified in an HTML web page. This article describes how to write a title element into HTML code and explains how this is then used by web browsers, search engine robots and web v ... read more

7 simple steps to optimise your WordPress website7 simple steps to optimise your WordPress website

As many readers will know, one of the reasons websites built on WordPress are so popular is that they are generally search engine-friendly. What is less widely recognised is that by tweaking some of the WordPress default settings, a WordPress website can ... read more

Blogging - why you cannot afford to ignore itBlogging - why you cannot afford to ignore it

Blogging is one of the most important aspects of any inbound marketing strategy as well as being an attractive compliment to your website. But it takes time and not all of our clients can see the ROI case for blogging. ... read more

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