Branding and logo design
A strong coherent brand is at the heart of all of your communications. Our proven three-stage design process ensures that you are central to the creative decision making exercise.
Whether you are rebranding or creating a completely new brand, our proven three-stage design process ensures that you are central to the creative decision making exercise. Having discussed your brand values and target audience in detail, the creative process begins…
Phase 1 - initial creatives
In phase 1 we will come up with 5 or more creative ideas for your logo. These will be conceptually different as well as using different drawing and typography styles. These initial creatives will give you a broad range of concepts to feed back on and we will ask what you like and dislike about each option. At the end of phase one we will ask you to select one or two of the options to develop.
Phase 2 - logo development
In phase 2 we will take your likes and dislikes and develop one or two of your preferred concepts. We will then present several versions of each concept which explore colour and typographic variation.
Phase 3 - refinements
Once you have selected your chosen concept, colours and typographic styles, we will make final tweaks to the logo before supplying you with a logo pack containing your logo artwork in all commonly used electronic formats.
If required, we can create a brand guidelines document which your team can use to ensure brand consistency throughout all of your visual communications. This document will typically contain information about fonts and colours as well as rules which state how the logo can and can’t be used.