- User experience
Since we built our first website in 1999, the one most important lesson we have learnt is to make the user experience as simple as possible. Our job is to align your users' objectives with your own objectives in as few clicks as possible.
Content is king
We are passionate about displaying the information and products on your website a clear readable way. This means that typography and page layout need to predict user behaviour.
Planning is everything
Most importantly we need to organise your content into intuitive user journeys. For this reason, the first thing we do when planning your site, is to work on the navigation structure with you.
For smaller sites this may be done over the phone or by meeting your project leader. For larger sites we prefer to run a stakeholder workshop with your team and members of your key stakeholder groups. During this workshop we work in groups to prioritise content and plan user journeys to ensure that the resulting information architecture is right for your organisation.