Greenfields Children's Centre

Rebrand, website and photography project for nursery chain

"The finished site is even better than we'd hoped and three weeks after going live we have had loads of brilliant feedback..." read more >Judy Tate, General Manager, Greenfields Children's Centre

Description

Greenfields, a nursery group in Nottingham came to Eyes Down for a rebrand and a new website. We responded not only with a fun, vibrant brand but with a beautiful (or so we think) website which has been well received by the client and their stakeholders.

The rebrand

As big kids, designers and lovers of colour, we loved the task of rebranding Greenfields. The brief was to be playful, colourful yet contemporary. We developed eight initial concepts in the first design phase:

We then further developed a shortlist of 5. The chosen design then went through a final typographic phase.

We call the new logo the "Little Memory Tree".

The website

Greenfields asked for a website which is simple to maintain and which is structured to allow the addition of new nurseries in future. On top of this the website needed to manage job listings and applications.

We designed a clean modern website which incorporates the spirit of play as well as providing an intuitive user experience.

The website is backed up by a CMS which allows the client to manage nurseries using a simple bespoke interface. The CMS also copes easily with job listings and with managing long forms. The content management experience was designed around the client's specific content structure making CMS edits fast and easy.

View the site →

Tags: branding

Eyes Down were recommended to us by another nursery chain and we definitely made the right choice. Stuart quickly gained a clear understanding of our organisation and came up with a proposal which we were very happy with.

The finished site is even better than we’d hoped and three weeks after going live we have had loads of brilliant feedback.

Judy Tate, General Manager, Greenfields Children's Centre
  • Greenfields Children's Centre
  • Greenfields Logo on card
  • Greenfields logo large
© Copyright 2017 Eyes-Down Limited