Greenfields Children's Centre

Rebrand, website and photography project for nursery chain

"Our new website has helped us to fill places and hire new staff and has saved our administration team valuable time...." read more >Judy Tate, General Manager, Greenfields Children's Centre

Greenfields, a nursery group in Nottingham came to Eyes Down for a rebrand and a new website. We responded not only with a fun, vibrant brand but with a beautiful (or so we think) website which has been well received by the client and their stakeholders.

See what the Greenfields had to say in this video interview.

The rebrand

As big kids, designers and lovers of colour, we loved the task of rebranding Greenfields. The brief was to be playful, colourful yet contemporary. We developed eight initial concepts in the first design phase:

We then further developed a shortlist of 5. The chosen design then went through a final typographic phase.

We call the new logo the "Little Memory Tree".

The website

Greenfields asked for a website which is simple to maintain and which is structured to allow the addition of new nurseries in future. On top of this the website needed to manage job listings and applications.

We designed a clean modern website which incorporates the spirit of play as well as providing an intuitive user experience.

The website is backed up by a CMS which allows the client to manage nurseries using a simple bespoke interface. The CMS also copes easily with job listings and with managing long forms. The content management experience was designed around the client's specific content structure making CMS edits fast and easy.

The result speak for themselves

  • The website has enabled Greenfields to fill their spare nursery capacity.
  • The job portal has encouraged more applications.
  • The new recruitment process has freed up staff time.
  • The planned parent portal will enable all billing and parent communication to be streamlined.

View the site →

Tags: branding,  charity

Eyes Down were recommended to us by another nursery chain and we definitely made the right choice. Stuart quickly gained a clear understanding of our organisation and came up with a proposal which we were very happy with.

The finished site is even better than we’d hoped and three weeks after going live we have had loads of brilliant feedback.

Best of all, our new website has helped us to fill places and hire new staff and has saved our administration team valuable time.

Judy Tate, General Manager, Greenfields Children's Centre
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