Keech Hospice
Keech asked Eyes Down create a fundraising website with a fresh new look and a future-proofed WordPress CMS.
As online donations are central to Keech’s fundraising strategy, we built a user-friendly donation platform which manages single and regular donations while offering donors a choice of card, Paypal or direct debit payment.
WordPress content management has been streamlined using our CMS customisations including:
- Flexible page templates which offer hundreds of page layouts while ensuring that brand styles are protected.
- Discrete content types to ensure content management is an easy one-step process.
- Linked content so that relevant articles and patient stories can be presented together with minimal effort.
- Online applications for patients and volunteers to reduce back-office admin.
- A flexible form-builder so that the charity can easily gather data for ad-hoc events and promotions.
- Ecommerce to sell Christmas cards and merchandise.
- Online event registration.
We now review and report on success metrics for the website and are working to improve donation revenue by closely analysing Google Analytics and using A/B testing to maximise conversion rate.
We worked with Eyes-Down Digital to migrate our charity website, Keech Hospice Care, to a new platform. The Eyes Down team was fantastic and really helped simplify the process, working closely with our in-house project team and offering valuable advice and direction every step of the way. Stuart’s support and patience throughout the project was amazing, no problem was too big! I would highly recommend Eyes-Down Digital for their personal service and excellent development support.
