Campaign for Better Transport
Campaign for Better Transport came to Eyes Down for website redesign and redevelopment. Their old Drupal website was difficult to manage, expensive to maintain and offered a poor user experience.
Audience research
Eyes Down facilitated a user experience workshop for a broad group of the charity’s stakeholders. We explored the most important content and identified the key user journeys for each audience.
As well as engaging this group in the future of the website, the workshop research formed the blueprint of the new website. The new website is built specifically around the goals of the charity and their supporters.
Easy to use WordPress CMS
The new charity website is backed by a WordPress content management system with flexible templates that allow hundreds of page layouts while ensuring that brand styles are locked down. As with all of our WordPress websites, we created a bespoke WordPress theme to ensure the site runs fast and is future-proofed to stand the test of time.
Shared content blocks are edited centrally and re-used around the website to keep edits simple and minimise website admin.
Charity CRM integration
The website integrates with Beacon CRM to synchronise donations, newsletter signups, contact forms and event registrations in real time. Direct CRM integration saves their team time and money and enables efficient and targeted communications with supporters.
We are very glad that we chose Eyes Down to design and build our new website. From the outset, Eyes Down made the process simple, streamlined and enjoyable. They listened carefully to our needs, skilfully detangling what felt like a complex set of requirements to create a site that is clear and user-friendly.
The Eyes Down team were always helpful and responsive, and gave good advice to help us keep our costs down – important to us as a small charity. We are delighted with our new site, which was delivered on time, on budget and without fuss. Its attractive, highly usable design has given a great boost to our campaigning and fundraising activities.
