Peer Power Youth
Eyes Down were engaged to explore and develop the Peer Power brand and to design and build a new website incorporating the updated brand.
We used brand mood boards to explore the history of the Peer Power brand and to propose a range of creative directions which we could use to take the brand forwards. As the charity were not able to use images of their own partners, we had to source all imagery from stock libraries.
Using image stock can be challenging, but with extensive research and by creating street-art-inspired image treatments we were able to create a strong photographic style for the charity. The resulting website and updated brand guidelines show the charity in a new light.
The WordPress website incudes our CMS customisations which make the website extremely easy to manage, while ensuring all page designs remain consistent and on-brand. We integrated Beacon CRM to take donations and to manage newsletter signups.
Peer Power were our charity of the year in 2021.
Eyes Down did a fantastic job of transforming our website and improving our brand. Their work was well-planned and efficient and it was such a pleasure to work with Stuart, Zan and the team. Zan was able to really understand our brand and her creative designs were always well received by our team and partners. In fact she pretty much nailed it at every point. I would highly recommend working with Eyes Down.
