South London Swimming Club
SLSC is the largest swimming club in the UK and hosts domestic and international competitive events.
With a significant member base to serve and a busy annual schedule, the SLSC needed a website that could provide great user experience while easing their workload.
Benefits at a glance
- The website includes a full CRM and manages membership payments with concessions and seasonal rates.
- Membership renewals are automated to reduce member churn and admin costs.
- The CRM integrates with card printing and scanning software to track member usage.
- The website attracted over £5000 of donations in year 1.
Automated membership registration & renewals
Eyes Down delivered a bespoke membership website on which members can register and pay online with the correct concessions and seasonal rate applied. Membership renewals are also automated through the website and an integrated card printing function reduces the workload for the membership team.
Event registration and ecommerce
The CMS enables the SLSC team to manage events and paid event registrations for members and non-members. The registration system is designed to work for teams as well as individuals. The website also offers flexible ecommerce functionality for merchandise.
Donations
A donation mechanism is built into the membership checkout and attracted over £5000 of donations in the first year.
Eyes Down are an essential partner for SLSC and have helped us digitalise our back end operations during a period in which we scaled to become one of the UK’s largest swim clubs. As a team of volunteers, it is essential that we have trusted partners who provide insightful advice and they have helped us create a professional, high functioning management tool. This has enabled us to minimise the time that we need to dedicate to our core management activities of membership and payment.
With Eyes Down having steered us through a period of significant change the key measure is the feedback from members which has universally positive – a challenge given lack of digital knowledge from many members. With a readily adaptable solution having been delivered and supported with timely input Eyes Down form part of SLSC team!
