Womankind Worldwide
The overlapping shapes and lines in the new brandmark represent Womankind’s values of partnership, solidarity, inclusion, equality, movement and transparency.
As Womankind rely heavily on public donations, our website team created a bespoke donation tool which incorporates multiple payment methods and which is heavily customisable by the Womankind team.
Womankind’s new website has a strong focus on bringing together a significant volume of content in a well-curated structure which links related pages, articles and resources. Content is linked automatically by tags and categories, though the Womankind team can also customise related content in order to provide granular control where needed.
In fact, the WordPress content management system which sits behind the new website is extraordinarily customisable and offers a broad range of page elements and templates so that the Womankind team can create hundreds of different page designs, all of which are pre-styled to ensure brand consistency.
With new donors, newsletter signups and petition signatories being added to a trackable, automated supporter funnel, the new website is data driven and leaves nothing to chance.
Eyes Down awarded Womankind its 2019 Charity Of The Year and much of this work was subsidised by the Charity Of The Year award.
We were delighted to work with Eyes Down to build landing pages for a recent online lead-generation campaign. Personally, this was my first time building a site from scratch with a web developer but Stuart and the Eyes Down team made the whole process really straightforward, collaborative and enjoyable! Stuart has been a fantastic support before, during and after the build and has been open and flexible to making changes while we were testing the site.
We could not be happier with the final product. Since the campaign has gone live, we have seen fantastic results – no doubt thanks to the stylish look-and-feel of the landing pages. Using the pages built by Eyes Down, we have reduced landing page drop-off by a whopping 83%!
