Charity of the Year 2027: Apply Today

12 October 2026  |  Stuart Palmer

In our experience, charity teams are well aware that better digital tools, websites and use of data could help them reach more people and make a bigger impact. But that doesn’t change the reality of tight budgets and stretched teams, or how difficult it can be to invest time and money in new digital projects when there are so many other pressing priorities.

That’s why we started our Charity of the Year programme for one simple reason: to help.

“I’ve spent years seeing how much of a difference the right digital approach can make,” explains Eyes Down’s CEO Stuart Palmer. “An impactful website can help you reach and engage more people. A well-integrated CRM can help you generate more income from your supporters. Often, even small changes can make a big difference.”

Following on from previous successful years, in 2027 we’ll be giving one charity access to our strategic, technical and creative expertise free of charge for a full year.

How we will help

Every charity is different, so there’s no one-size-fits-all approach. But we’ll work with our chosen Charity of the Year to understand its priorities and identify where our expertise could make the biggest difference.

That could include:

• Redesigning or improving an existing website
• Creating a new website
• Getting more from your CRM and data
• Improving online fundraising
• Integrating systems and improving supporter journeys
• Supporting a move to a new fundraising or CRM platform
• Helping shape your wider digital strategy

Previous Charity of the Year partnerships have included website redesigns, CRM integration, user experience improvements, digital fundraising and data strategy.

In 2026, we worked with Devon homelessness charity St Petrock’s on a new accessibility-focused website and integration with its new Beacon CRM.

Each partnership has been different because each charity has had different challenges and ambitions. What remains the same is our aim: to use our skills to help a charity make a bigger impact.

“There’s no catch. We want to put our expertise to good use and help a charity make a bigger impact,” explains Stuart.

Could you be our next Charity of the Year?

If digital has been on your charity’s ‘we really need to sort this’ list for a while, but you haven’t had the time or budget to tackle it, we’d love to hear from you.

Perhaps your website needs a refresh, your CRM could be working harder for you, or you’re looking for better ways to raise funds online. Or maybe you simply know there’s an opportunity to improve, but aren’t sure where to start.

Tell us what’s on your 2027 digital wishlist and we’ll work with you to explore how our expertise could make the biggest difference.

Applications for Charity of the Year 2027 are open until 1 December 2026.

Find out more and apply for Charity of the Year 2027.