CRM setup & integration
Effective integration between your website and CRM is crucial; providing opportunities to save time, improve stakeholder relationships and identify opportunities to increase revenue. Our team has experience working with all leading CRMs, especially charity-focussed platforms, and can expertly guide you through the stages of choosing the best system, integrating it effectively and reporting on the results.
Online donations
As online donation experts, we’ll help you select and integrate a donation platform that is going to drive the highest number of conversions through your site. We’ll work with you to ensure the UX, payment gateways and CRM integration are streamlined, improving the donation process for your users, optimising revenue and reducing cost.
Hand-raiser and acquisition pages
Petitions and landing pages provide an important way to drive engagement and gather supporter data. Our multi-step hand-raiser pages encourage donations, newsletter sign-ups and social activism. While helping to gather signatures, we’ll put your organisation and cause at the forefront of change advocacy.
Conversion rate optimisation
With donations, UX is critical. We have seen how even minor changes can increase conversions and prompt single donors to become loyal, regular givers. Using our knowledge of the best A/B testing practices, we’ll refine and optimise your donation forms over time to ensure they’re generating the funds you need to fuel your work.
Email marketing & automation
Email marketing has the ability to transform your relationship with your audiences. From thank-you emails to welcome sequences, we’ll work with you to ensure all data capture points on your website offer email sign-ups, and show you how to integrate these with your email platform or CRM to build important, meaningful journeys for your users.
Reactivation campaigns
Retention, reactivation and conversion campaigns should be a key part of your existing donors strategy. We’ll ensure that you’re gathering the right supporter data to enable targeted communications and stewarding your donors in a way that feels purposeful and effective.
Donor attribution analysis
We’ll put scalable, end-to-end tracking in place to ensure that your donations and engagements can be traced back to their source. By offering data-backed clarity on where your successes have come from, your team can prioritise activities which yield the best ROI, future-proofing your chosen tactics.
