6 ways Eyes Down can help your charity master today’s digital challenges
As revealed in our blog on Post-COVID tech trends, charities are embracing digital tools and strategies. This is great news for Eyes Down because we specialise in providing a host of digital services for the charity sector.
If you have a digital challenge that is causing you sleepless nights, chances are we can help you to overcome it. Here are some of the services we provide to our charity partners. If you don’t find what you need in this list, please contact us anyway: we have a wide range of digital skills to draw on.
Branding and website redesign
As an online charity, you have to have a strong, relevant brand to attract the attention of donors, fundraisers and other supporters. A responsive website that meets Google’s Core Web Vitals is also critical and this should tie in visually with the rest of your branding.
As you will see from our large and varied portfolio, we have a track record of creating and refreshing brands for charities and non-profit of all sizes. In every case, we liaise closely with all stakeholders to ensure we are working towards the same goal.
Root and branch user experience review
Even if you are happy with your current branding and website, your visitors may not be. Over time, websites can become messy and complicated, especially charity websites with their multiple audience and stakeholder groups. This can end up with potential donors or volunteers clicking away in frustration or getting lost.
Whether or not we are creating a website for you, Eyes Down can take a visitor’s eye view of your existing user journey, simplifying conversion processes and organising content for maximum impact.
We will look at cross-platform performance, making sure that both desktop and mobile users are catered for equally.
Optimising donations
The most important function of most charity websites is to convert visitors into donors. If there is one part of the user journey that you really have to get right, it’s the donations process.
Eyes Down know what works and what doesn’t with donation forms and buttons. From ensuring your website is easy to navigate to checking integrations to redesigning your forms and buttons, we can streamline the donations process and help boost your charity’s income.
For more information, check out our book Driving conversions & the art of maximising digital donations.
Bespoke web apps and systems integration
If your charity needs something a little bit different – or special, Eyes Down can help. We have been involved in some fun and creative projects, including:
- Creating bespoke mobile apps
- Building customised databases
- Integrating multiple systems
- Designing intranets and extranets
The coding expertise within our team gives us an edge over standard web designers or agencies. We love getting our teeth into a complex project and creating a simple, elegant solution.
Search engine visibility (SEO)
Are you struggling to make an impact on the web? Does your charity website appear on Page One of Google or is it nowhere to be seen?
Search engine optimisation (SEO) is the science and art of getting your website valued and ranked on search engines.
We can go through your website with a fine-tooth comb, stripping out clumsy code, organising information and helping you with content creation.
With our input, you will soon find your website attracting more – and more relevant – traffic. Over time, this will translate to an increase in donations and sign-ups.
Priority, SLA-backed support
We have found that the most successful charities are those which understand that their digital presence is an investment in their future success. Many of the charities we have worked with have also realised that it is beneficial to have a long-term digital partner that will prioritise their needs and grow with them.
Eyes Down partnership packages offer a host of benefits including timely support, budget-friendly billing units and proactive, evidence-based advice on digital marketing. All services are guaranteed under a cast iron service level agreement.
As you can see, Eyes Down are more than just a standard web design or branding company. We are committed to helping our charity partners to
Related Articles
You may also be interested in these similar articles.
