Your Favourite Reads of 2025: Our Top 10 Most-Loved Charity Digital Blogs

5 December 2025  |  Stuart Palmer

As 2026 approaches, many charities and nonprofits are planning ahead – refining their digital strategy, improving online fundraising and looking for new ways to strengthen supporter engagement. Before we step into the new year, it’s worth reflecting on the articles that most inspired and informed our community over the past 12 months.

To help you build a stronger digital presence in 2026, we’ve rounded up the ten most-read blogs on the Eyes Down website this year. These posts cover everything from SEO best practices to data-driven fundraising, donor stewardship and charity website optimisation – the topics that mattered most to teams striving for impact.

Here’s what you loved in 2025:

1. How to Create an Effective Thank You Page for Your Donors

A compelling thank you page is a key part of your donor stewardship strategy. This guide shows how to create thank you pages that build trust, increase donor retention and improve your online supporter experience.
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2. Making the Most of the Yoast SEO Plugin

If improving your charity SEO is a priority, this introduction to Yoast has helped teams optimise their content, improve search visibility and reach more supporters organically – it’s worth a read!
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3. Using CRM Data to Boost Fundraising

This article explores how charities can use CRM insights, supporter segmentation and personalised fundraising journeys to increase engagement and donations.
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4. 7 Key Insights from Fundraise Up’s Pulse of the Donor Report

Essential reading for anyone focusing on donor behaviour trends or digital fundraising strategy. This summary breaks down the shifts influencing how people give online.
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5. 5 Digital Trends Charities Should Watch in 2025

From emerging nonprofit tech trends to changing user expectations, this post highlighted the developments shaping the digital landscape and preparing charities for 2026.
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6. Top Lead Generation Ideas for Charity Websites

Lead generation remains a cornerstone of successful charity marketing. This article shared tried-and-tested ways to grow your email list and attract more supporters online.
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7. Our Most Popular Blogs in 2024

This roundup of 2024 highlights continued to draw traffic – great for anyone exploring charity digital transformation or catching up on key insights that continue to shape our sector.
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8. Making the Most of UTM Tracking

For charities aiming to improve digital campaign measurement, this guide explains how to use UTM tracking to understand which channels are driving engagement and donations.
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9. Free Ways to Promote Your Charity Website

A long-standing favourite offering practical, low-cost charity website marketing tactics to increase traffic, visibility and supporter engagement.
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10. How to Boost Support with Your Thank You Email

Thank you emails remain one of the simplest tools for improving donor retention and building long-term relationships. This post shows how to elevate them for maximum impact.
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Ready to strengthen your charity’s digital strategy in 2026?

If you’re planning ahead and want to stay up to date with the latest digital fundraising insights, charity website tips, and nonprofit marketing trends, now is the perfect time to join the Eyes Down newsletter. Each edition is full of practical advice, industry updates, and step-by-step guidance to help you make smarter digital decisions throughout 2026. Sign up here.